Alex Gonzaga speaks seriously about the future as she enters life’s new chapter


There probably isn’t anyone in the country who has not heard of the antics of Alex Gonzaga whether on television, the big screen or online.

She has always been seen as the counterpoint to her sister Toni Gonzaga. Someone who was the wild, wacky one.

“From day one naman, when I entered show business, it has always been my uncaring, off-the-cuff and galawgaw ways that have endeared me to fans and the public,” said Alex Gonzaga. “I was young, carefree, and rebellious in my own way while si Ate Toni talaga ang mas serious, mas dutiful daughter and ate na image talaga sa mata ng publiko.”

Alex stressed that this public image, the wild and wacky sister of Toni Gonzaga was in fact what she used as her “pondo,” her investment and foundation to make a name for herself in the industry.

Actress and social media personality Alex Gonzaga reflects on being a wife and finding new investments.

“I had to zero in on something, something I believable, I can build on, and use to endear me to the public,” she added.

Of course, Alex added that it did not hurt to have a more established sibling in show business to teach her the ropes and guide her as she started life in the public eye, but she knew she had to be known for something more than being the sister of Toni Gonzaga.

“What people did not realize then na syempre, our parents raised us a certain way and that deep down, I was s8ll a product of that up bringing di ba,” Alex exclaimed. “I had a strong sense, a strong pondo ng mga pangaral ng mga magulang, a foundation of being God-fearing, a need for a sense of purpose, and above all financial security para sa future namin.”

A few years back, Toni and Alex on their own ventured into a business venture aside from their show business careers. One of the more notable venture of the sisters were their Happy Cup Milk Tea business in 2017.

Alex said, “These business, yung milk tea namin is really a product of the deep lessons on preparing for the future that we have learned from Mommy Pinty, na lagging maging handa, laging may nakatabi na fall back.”

Alex did not stop there. She invested as well in her own future with her product endorsements and YouTube channel, as a sought-after online content creator that has generated millions upon millions of followers which definitely generated more financial security for the young thespian.

Alex married long-time boyfriend Mikey Morada, a businessman and City Councilor in Lipa Batangas in November during the height of the pandemic.

“I have to be wiser in my investments, I have to be wiser in spending money, need na mas maingat sa mga desisyon kasi I no longer just have to look after myself, may sarili na ako ngayong pamilya.”

“This deal that I have now with Villarica Pawnshop is a blessing,” Alex added. “Kasi pag nasa isip ko pawnshop, ibig sabihin nun sangla, parang utang ba na may collateral. But while talking to them, I learned so much that the industry pala ng pawnshop has transformed.

Especially in this time of the pandemic, where businesses are closing, that companies are right-sizing left and right, people need to adjust the way they think or else risk their future and their families.

With more than 500 branches nationwide, Villarica remains to be a leading pawnshop with the highest appraisal value and a preferred money remittance (“cash padala”) and money changer outlet in the Philippines.

To learn more about other services like bills payment, POS withdrawal, auctioned jewelry selling, and even loading, and most especially how Villarica can help you ensure your future. Visit www.villaricapawnshop.ph for more information.

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