All Day Supermarket of Villar Group expands network with 1st Cebu store


All Day Supermarket, the grocery chain owned by the Villar Group, is set to open its first store in Cebu province before the end of the month.

All Day Supermarket will open at Starmall Talisay in Talisay City—a bustling Cebuano commercial hub.

The opening of the new store completes the unique AllValue retail ecosystem in Cebu, pioneered by sister brand AllHome.

“We are extremely happy to complete the Villar Group’s AllValue ecosystem in the city of Talisay. AllDay provides the community with the best possible supermarket experience,” said Manuel Villar, chairman of AllValue Holdings Corp., the parent company of All Day Supermarket.

“Soon, the market of Talisay will come to experience the convenience and synergy of having everything you need for your home and family in one-stop,” he said.

All Day Supermarket brings its own brand of refreshing and beautiful supermarket journey to an established residential hub.

The community of Talisay can expect the freshest market finds and unmatched international product line-up—hallmarks of the All Day Supermarket experience.

All Day Supermarket president Benjamarie Serrano said the opening of the Talisay store is the chain’s first for the year and will kick off an aggressive push to expand its store network.

“Our opening in Talisay is the first of many in 2021, and we are truly excited to bring an elevated grocery experience not only to Cebu, but to many more locations this year,” Serrano said.

Established in 2014, All Day is a proudly Filipino-owned supermarket, mini-mart and convenience store chain that aims to provide Filipinos an upgraded, refreshed and world-class grocery experience.

All Day Supermarket opened 27 stores, including locations in Molino, Kawit, Las Pinas, Libis, Taguig, Sta. Rosa, Pampanga, Global South, Naga, Iloilo, General Trias and Tanza, Evia, Starmall Alabang, Malolos, Dasmarinas, North Molino, Imus, Salawag, Dona Manuela and Cabanatuan and 79 convenience store locations all across the country.

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