Kate Spade New York first welcomed the season with its new Spade Flower Jacquard collection, with a campaign that features the brand hometown, New York.
The collection consists of totes, handbags, and shoulder bags with the new print—four spades that make a flower—in navy blue all over off-white background.
Upon joining Kate Spade New York in 2018, creative director Nicola Glass said she was immediately drawn to the spade symbol that is at the center of the brand’s iconography, and the different ways that the spade could be interpreted. Each season, the spade is used in many iterations across categories—both boldly and subtly, in almost secretive or surprising ways.
The new collection was introduced in a campaign shot by photographer Gus Powell, featuring model Lindsey Wixson, Japanese comedian and Kate Spade brand ambassador Naomi Watanabe, and four local New Yorkers (and real-life couples): Claudine Boros and Clyde Griffin, Shireen Ahmed and Michael Wolever out and about in New York.
“This campaign captures the magic of New York in the very streets of the city itself…in the everyday interactions New Yorkers have together while they carry their lives down its busy sidewalks,” said Glass.
In contrast to the neutral color of the Spade Flower Jacquard Collection is the vibrant pieces that comprise the new Knott Handbag group, also from Kate Spade.
Created in beautiful pebbled leather with a subtle knot detail at the gusset, the assortment features cinched sides and multiple inside pockets. It comes in a variety of bold colors and classic prints, and in four sizes: mini, small, large, and extra large.
“When designing the Knott handbag,” Glass said, “our top priority was to create a bag that would work for any woman—no matter if she’s starting a new job or exploring a new neighborhood.”
She added, “The Knott reflects everyday style with a pop of color and clever design details, like the beautiful knot that cinches the gusset. It’s the bag that ties it all together.”
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