The iconic pink panda will still be highly visible, but it gets a fun new treatment that will soon be seen on foodpanda customer’s everyday touchpoints, including the app, website, rider bags and jackets, packaging, and the brand’s marketing campaigns and social media pages.
The refreshed home screen on the foodpanda app, dubbed the “bento,” now allows users to seamlessly choose the foodpanda service they need – food delivery, self-pickup, shops, or pandamart – while making it easier to explore top restaurants and promotions available in their location.
“The design direction is meant to bridge the gap between our tech and the real-life experience of millions of customers by offering a more user-friendly look that encourages them to better explore what foodpanda can offer,” said Daniel Marogy, foodpanda managing director.
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