JG Summit through unit Data Analytics Ventures Inc. and NielsenIQ will use Advanced Analytics Platform to provide customized and relevant product offers to Robinsons Rewards loyalty members.
“We are very excited that NielsenIQ’s best-in-class and robust analytics platform will equip us to make stronger, relevant and more responsive marketing and merchandising recommendations to our network of partner suppliers,” said Robina Gokongwei Pe, president and chief executive of Robinsons Retail Holdings Inc.
“Through this collaboration, we will be able to enhance the development of products and services to meet the needs of Robinsons Rewards members. The partnership also strengthens collaboration and our relationship with our supplier partners, so we succeed and grow together while we serve our shoppers better,” she said.
The partnership, a first in the Philippines, will provide insights about market demands and transactions to help improve shopping experience.
Through data-driven decisions, DAVI said the platform would lead to identifying the right price, promotional campaigns and product assortment to provide better value for Robinsons loyalty members.
“To widen our understanding of the swiftly changing Filipino consumer behavior, we have to go deeper into shopper insights. Through loyalty data, we are able to understand the spending habits of our shoppers and connect the dots to identify new programs to enrich our customer’s lives. These insights can immediately be acted upon through personalized campaigns tailored for specific individuals,” said Jojo Malolos, chief executive of DAVI.
DAVI said the use of new data analysis tools would also allow retailers like Robinsons Supermarket to work with manufacturers and brands in growing fast moving consumer goods categories in its stores.
“The Advanced Analytics Platform is being rolled out with clients around the region including Thailand and Hong Kong. The AAP provides deep insights into shopper behavior over time—all calculated over time. We are thrilled to be able to introduce the platform to the Philippines with DAVI, and to put shoppers at the heart of decision making to drive growth for Robinsons and brands alike,” Alex Morgan, executive director of NielsenIQ Consumer Intelligence in Asia.
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