Local label launches face masks inspired by empowered women


A local brand is unveiling its latest collection of couture face masks via a virtual fashion show featuring inspiring and empowered women as 3D finger puppets.

In celebration of Women’s Month, ÀMEN on March 5 is taking the runway to its social media pages with its show  featuring the finger puppets of Frida Kahlo, former US First Lady Michelle Obama, Amelia Earhart, Helen Keller, Corrie Ten Boom, Bethany Hamilton, Malala Yousafzai, Selena Gomez, Blackpink’s Jennie, Vice President Leni Robredo, Miss Universe 2018 Catriona Gray, and Heart Evangelista as models of its beaded face masks.

Couture face masks by ÀMEN modeled by the finger puppets of (from left) Heart Evangelista, Blackpink’s Jennie, and Michelle Obama.

According to Kyna Sy, the woman behind ÀMEN, the fashion show aims to inspire and empower women by conveying the message that, despite the unusual situation, anything is possible so long as they work hard for it. 

“We want the show to be powerful in a way that leaves people feeling exhilarated and inspired, very much ready to make a difference,” shared Sy. 

She added, “As a casual couture clothing brand, it is important that we adapt to the changing needs of our customers during the pandemic and still commit to ÀMEN’s mission that is to inspire and help women to fill themselves so they can overflow out into the world by seeing themselves as God sees them.” 

Catriona Gray, Selena Gomez, and Vice President Leni Robredo finger puppets with the brand’s latest face mask designs.

Each mask has nose contours and curve-structured silhouette for breathability; contains a silk pocket for filters; has adjustable ear straps; is uniquely and intricately designed (no two masks are the same); and each purchase comes with 10 sheets of PureMASQ filters and a silk dust bag. 

According to ÀMEN, 10 percent of the sales of its latest collection will be donated to chosen women in need. Go to www.amen.com.ph or @amen_ph on Instagram for more information. 

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