Millennials take interest in investing in Bria Homes

The Philippine Star


January 3, 2022 | 12:00am

MANILA, Philippines — A growing number of young Filipinos, looking at the pandemic as a wake-up call, are now taking more interest in the real estate market.

Bria Homes, tagged as the ‘home of choice’ of millennials, has responded to this positive trend by expanding its portfolio of vertical and horizontal properties.

With flexible work arrangements and online learning seen as a long-haul setup, the millennial workforce is opting for cleverly laid-out, well-designed condominium units as value-for-money homes they can invest in because of their expected appreciation over the years.

Thus, Bria communities have attracted young potential homeowners due to the integrated features of its residential projects which are likely to prove handy and convenient for them, post-lockdown.

Millennials also find in Bria Homes – a subsidiary of publicly listed Villar-owned Golden MV Holdings – not only the vibrant communities they need for a holistic and sustainable lifestyle, but also the idyllic setting for remote work and learning. With Bria’s full transitioning to the digital space, productivity in both platforms is ensured.

“Our community designs meet, and even exceed, Filipino millennials’ new standards of living, post-pandemic. Whether in our horizontal developments or our vertical villages, we have the spaces and features that young Filipino residents need for a truly productive life,” said Red Rosales, president of Bria Homes.

“Bria Homes encourages more millennials to channel their risk-taking capabilities to real estate investments. We assure our young generation that we will continue to expand and upgrade our developments to meet their housing needs and make Bria their perfect post-pandemic home.”

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